Can you stream behavioral data only into Adobe Experience Platform?

The answer that allows for streaming not only behavioral data but also record data highlights the flexibility of Adobe Experience Platform in handling various types of data. Adobe Experience Platform is designed to integrate and utilize a wide range of data inputs to create a comprehensive view of customer interactions and behaviors.

Behavioral data refers to the actions users take, such as clicks, views, and engagements, and is crucial for understanding user preferences and patterns. However, record data, which can include transactional data, customer profiles, and historical information, is equally important as it provides context and richness to the behavioral insights being analyzed.

The ability to stream both types of data enhances the robustness of the platform, enabling organizations to make data-driven decisions based on a holistic view rather than a limited perspective. This cross-pollination of data types allows marketers and analysts to draw correlations and insights that can lead to improved customer experiences and targeted strategies.

In contrast, options suggesting limitations to behavioral data, real-time data, or transactional data alone do not fully capture the scope of Adobe Experience Platform's capabilities, which are built to accommodate a comprehensive data streaming approach.