Does edge segmentation require that the segment be tied to an active-on-edge merge policy?

Edge segmentation does require that the segment be tied to an active-on-edge merge policy. This is essential because the merge policy governs how audience segments are defined and utilized at the edge. When edge segmentation is applied, it allows for real-time data processing and dynamic audience targeting based on the active-on-edge criteria set by the merge policy.

Tying the segment to an active-on-edge merge policy enables the system to effectively identify and classify users based on their behavior or attributes in real time, ensuring that the segments are constantly updated and that the most relevant audience is being targeted. This integration helps in optimizing campaigns and enhancing the overall efficiency of marketing strategies by harnessing real-time insights and actions based on the defined policy criteria.

Without this required relationship, edge segmentation would not function properly, as it would lack the necessary framework to identify segments effectively at the edge.