In the Segment UI bar graph, what do users marked as Existing signify?

Users marked as Existing in the Segment UI bar graph signify profiles that have remained in the segment since the last evaluation. This designation indicates consistency in the profiles that fit the defined criteria, allowing users to understand which profiles consistently meet the segment conditions over time.

When evaluating segments, it's important to track not just the dynamics of incoming and outgoing profiles, but also those that persist. Recognizing Existing profiles helps organizations to gauge stability and engagement among their audience, which can inform targeted marketing efforts or user experience strategies. This information also aids in assessing the effectiveness of the segment definitions in retaining relevant users, thus contributing to better data-driven decision-making.