What is a field group in the context of AEP?

A field group in the context of Adobe Experience Platform (AEP) serves as a re-usable component that organizes and defines values within a schema. This functionality allows for a structured approach to data management by grouping related fields together, which can then be utilized across different data schemas. This promotes consistency, reduces redundancy, and makes it easier to manage large sets of data by allowing developers to use the same set of fields in multiple contexts.

Utilizing field groups enhances the approach to schema design by enabling easier updates and maintenance. Since field groups can be reused, any changes made to the group reflect wherever it is utilized, ensuring data integrity and coherence across applications. This efficient organization of data ultimately streamlines the data ingestion and processing workflows within Adobe Experience Platform, supporting robust data analysis and customer insights.