What steps are required to mark a new field as an identity value?

To mark a new field as an identity value, it is necessary to check the identity checkbox and select the appropriate namespace. This process ensures the field is recognized within the Adobe Experience Platform as a unique identifier for an individual or entity, conforming to a specific standard defined by the namespace. The identification of individuals or entities is crucial for effective customer data management and personalization, which are core functions of the platform.

Selecting the identity checkbox signifies that this field will be treated as an identity value by the system, which typically entails ensuring that it meets the identity requirements, such as being unique and correctly formatted. Additionally, the appropriate namespace must be selected, which helps to categorize the identity correctly within the system and avoids potential conflicts with other identity fields. This step is vital for maintaining organization within the data structure and ensuring the platform can accurately track and utilize identity values across various applications and use cases.