What type of data is sent through the HTTP Sink Connector mentioned in the AEP?

The HTTP Sink Connector in Adobe Experience Platform (AEP) is designed to facilitate the transfer of various types of data to external systems through HTTP requests. Transaction data, specifically, refers to information related to user interactions and transactions that occur on various platforms, often capturing behaviors such as purchases, sign-ups, or other significant actions that occur during the customer journey.

When leveraging the HTTP Sink Connector to send transaction data, it allows organizations to integrate detailed activity logs, financial transactions, or similar data types with other applications or services. This is crucial for gaining insights into customer behavior and helps marketers and analysts understand transaction patterns, which can inform strategic decisions.

In contrast, other types of data mentioned, like website analytics data, profile information, and marketing data, do not typically represent the transactional nature that the HTTP Sink Connector aims to handle. Each of these data types may be managed through different connectors or systems within AEP, emphasizing the unique role of the HTTP Sink Connector in focusing on actionable transaction records.