Which of the following are considered known identities? (Select two)

Known identities refer to identifiers that can be associated with specific individuals in a way that provides the ability to track or recognize these individuals across different interactions and touchpoints. This allows organizations to create more personalized and relevant experiences for their users.

Loyalty ID is indeed considered a known identity because it directly connects to a customer’s account or profile within a loyalty program. This identifier enables brands to collect data on purchasing behavior, preferences, and overall engagement with the loyalty program, thereby allowing for personalized marketing efforts and a deeper understanding of customer habits.

While other identifiers like Transaction ID, IP Address, and Cookie ID may provide some level of tracking or data collection, they do not embody the same capacity for known identities as Loyalty ID does. A Transaction ID is typically associated with a specific purchase and does not uniquely identify a customer over multiple transactions. An IP Address can indicate geographic location but doesn't provide a consistent identification for the same user across different devices or sessions. A Cookie ID can help in recognizing a returning user on the same device, but it is not always reliable due to potential deletion of cookies or restrictions by browser settings. Thus, Loyalty ID stands out as a strong representation of a known identity in this context.