Which two methods can be used to create segments in RTCDP?

Creating segments in Adobe Real-Time Customer Data Platform (RTCDP) can effectively be accomplished using the user interface and application programming interfaces (APIs). The ability to build segments directly in the user interface provides users with an intuitive way to select and define their segment criteria based on the available data and attributes. This method is advantageous for those who prefer a visual approach when analyzing data and constructing segments.

Using APIs complements this by allowing for programmatic access, enabling developers to automate segment creation or integrate it into broader workflows without manual intervention. This method is particularly beneficial for enterprises that require agility and efficiency when managing large datasets or frequently changing criteria.

Together, these approaches provide flexibility and power in segment creation, catering to different user preferences and operational needs.